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Research papers

Continuous advertising research as a decision making instrument

The model is essentially a modified and completed, DAG-MAR inspired system containing various psychological measures , questions about actual behaviour, distribution and reading habits (media information). It distinguishes between the analysis of...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Jacques E. Andriessens
June 1, 1966
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Citation

Andriessens, J. E. (1966a, June 01). Continuous advertising research as a decision making instrument. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/continuous-advertising-research-as-a-decision-making-instrument